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	<title>Mindshare Web Marketing Mentors</title>
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	<description>B2B and B2C Web Marketing Experts</description>
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		<title>Mindshare Web Marketing Mentors</title>
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		<item>
		<title>Why can’t we all just get along? or The state of UI programming on the web</title>
		<link>http://mastermindshare.wordpress.com/2010/07/07/why-can%e2%80%99t-we-all-just-get-along-or-the-state-of-ui-programming-on-the-web/</link>
		<comments>http://mastermindshare.wordpress.com/2010/07/07/why-can%e2%80%99t-we-all-just-get-along-or-the-state-of-ui-programming-on-the-web/#comments</comments>
		<pubDate>Wed, 07 Jul 2010 17:04:03 +0000</pubDate>
		<dc:creator>Aaron Brander</dc:creator>
				<category><![CDATA[Website Development]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://mastermindshare.wordpress.com/?p=308</guid>
		<description><![CDATA[This post was published originally here by Mindscape&#8216;s System Architect, Aaron Brander. *********************************************************** I recently received a note from Mac user who looked at one of our sites on a PC. “Something is wrong with the site. The fonts don’t look right at all!” That person had hit upon an issue that vexes web designers and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mastermindshare.wordpress.com&amp;blog=3245173&amp;post=308&amp;subd=mastermindshare&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mastermindshare.wordpress.com/2010/07/07/why-can%e2%80%99t-we-all-just-get-along-or-the-state-of-ui-programming-on-the-web/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Aaron Brander</media:title>
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	</item>
		<item>
		<title>Staying (Or Getting) Motivated With An Upbeat Attitude</title>
		<link>http://mastermindshare.wordpress.com/2010/01/25/staying-motivated-with-an-upbeat-attitude/</link>
		<comments>http://mastermindshare.wordpress.com/2010/01/25/staying-motivated-with-an-upbeat-attitude/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 11:16:27 +0000</pubDate>
		<dc:creator>Paul Ferrier</dc:creator>
				<category><![CDATA[B2B Internet Marketing]]></category>
		<category><![CDATA[B2C Internet Marketing]]></category>
		<category><![CDATA[Online Business]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://mastermindshare.com/?p=299</guid>
		<description><![CDATA[I have had this same question posed to me several times over the last year and I thought it would make a good blog post. It&#8217;s no secret the last year has been very difficult for people personally and professionally.  The good thing, however, is that the economy is looking up and the downturn has [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mastermindshare.wordpress.com&amp;blog=3245173&amp;post=299&amp;subd=mastermindshare&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mastermindshare.wordpress.com/2010/01/25/staying-motivated-with-an-upbeat-attitude/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Paul Ferrier</media:title>
		</media:content>
	</item>
		<item>
		<title>Build Traffic to Your Website through Blogging</title>
		<link>http://mastermindshare.wordpress.com/2009/12/04/build-traffic-to-your-website-through-blogging/</link>
		<comments>http://mastermindshare.wordpress.com/2009/12/04/build-traffic-to-your-website-through-blogging/#comments</comments>
		<pubDate>Fri, 04 Dec 2009 19:37:15 +0000</pubDate>
		<dc:creator>Pete Brand</dc:creator>
				<category><![CDATA[B2C Internet Marketing]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Online Business]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Engagement]]></category>

		<guid isPermaLink="false">http://mastermindshare.com/?p=275</guid>
		<description><![CDATA[If you've ever been deep sea fishing I'm sure you remember how there were far more fishing poles with lines in the water than there were people on the boat.  This helped increase the chances that each person on the trip enjoyed the awesome experience of hooking and reeling in a nice big fish.

You should employ this same strategy when you are looking to build traffic to your website.

The most effective way to do it is to expand your digital footprint by increasing the amount of content that links back to your website from other websites.

You can accomplish this several ways which include:

    * Online news releases
    * Twitter
    * Facebook
    * Forum posts
    * Link exchanges<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mastermindshare.wordpress.com&amp;blog=3245173&amp;post=275&amp;subd=mastermindshare&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mastermindshare.wordpress.com/2009/12/04/build-traffic-to-your-website-through-blogging/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">mindscapeweb</media:title>
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	</item>
		<item>
		<title>WARNING: Qualify Your &#8220;Internet Marketing Specialist&#8221;</title>
		<link>http://mastermindshare.wordpress.com/2009/11/20/warning-qualify-your-internet-marketing-specialist/</link>
		<comments>http://mastermindshare.wordpress.com/2009/11/20/warning-qualify-your-internet-marketing-specialist/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 15:12:35 +0000</pubDate>
		<dc:creator>Paul Ferrier</dc:creator>
				<category><![CDATA[B2B Internet Marketing]]></category>
		<category><![CDATA[B2C Internet Marketing]]></category>
		<category><![CDATA[Online Business]]></category>
		<category><![CDATA[Website Development]]></category>
		<category><![CDATA[Fraud]]></category>
		<category><![CDATA[Internet Marketing Specialist]]></category>
		<category><![CDATA[Scam]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://mastermindshare.com/?p=268</guid>
		<description><![CDATA[For some companies, times are tough.  So when a marketing manager or CMO (chief marketing officer) receives an email from an "Internet marketing specialist" who can get their site to the top of the search engines for a specific phrase, the company might jump at the opportunity.

Marketers beware...these "opportunities" from these "Internet marketing specialists" may not be as good as they sound.

Here's a real world example that just prompted this blog post.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mastermindshare.wordpress.com&amp;blog=3245173&amp;post=268&amp;subd=mastermindshare&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mastermindshare.wordpress.com/2009/11/20/warning-qualify-your-internet-marketing-specialist/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Paul Ferrier</media:title>
		</media:content>
	</item>
		<item>
		<title>Step-by-Step Process to STOP Wasting Money On Your Online Marketing</title>
		<link>http://mastermindshare.wordpress.com/2009/11/17/step-by-step-process-to-stop-wasting-money-on-your-online-marketing/</link>
		<comments>http://mastermindshare.wordpress.com/2009/11/17/step-by-step-process-to-stop-wasting-money-on-your-online-marketing/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 16:23:57 +0000</pubDate>
		<dc:creator>Pete Brand</dc:creator>
				<category><![CDATA[B2C Internet Marketing]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[B2B Internet Marketing]]></category>
		<category><![CDATA[Fraud]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[keyword research]]></category>
		<category><![CDATA[web business]]></category>

		<guid isPermaLink="false">http://mastermindshare.com/?p=260</guid>
		<description><![CDATA[So it's been a touch over two months since I posted my rant on the "posers" in the online marketing world.

Believe it or not I am still fired up over the "hacks" that swindle business owners out of their money for services they are less than qualified to provide.  I am quite sure I'll continue to be irritated because this type of junk will never stop.

Rather than go off on another tangent, I want to provide some value and equip you with a step-by-step process I promised to post if enough of you asked for it.

Well, I received several requests and although it's been awhile ... here you go!<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mastermindshare.wordpress.com&amp;blog=3245173&amp;post=260&amp;subd=mastermindshare&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mastermindshare.wordpress.com/2009/11/17/step-by-step-process-to-stop-wasting-money-on-your-online-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">mindscapeweb</media:title>
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		<item>
		<title>Why &#8220;Make My Logo Bigger&#8221; Can Actually Hurt You</title>
		<link>http://mastermindshare.wordpress.com/2009/09/22/why-make-my-logo-bigger-can-actually-hurt-you/</link>
		<comments>http://mastermindshare.wordpress.com/2009/09/22/why-make-my-logo-bigger-can-actually-hurt-you/#comments</comments>
		<pubDate>Tue, 22 Sep 2009 15:02:45 +0000</pubDate>
		<dc:creator>Paul Ferrier</dc:creator>
				<category><![CDATA[B2B Internet Marketing]]></category>
		<category><![CDATA[B2C Internet Marketing]]></category>
		<category><![CDATA[Online Business]]></category>
		<category><![CDATA[Website Development]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[logo design]]></category>
		<category><![CDATA[make my logo bigger]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[website design]]></category>

		<guid isPermaLink="false">http://mastermindshare.com/?p=253</guid>
		<description><![CDATA[A very common statement made by clients to their design firm is, "Make my logo bigger."  In some instances this might be a good thing, like on a billboard where your target audience is doing 70 MPH (on a slow day).  But I'm here to help you understand why "make my logo bigger" regarding your website is actually, believe it or not, a pretty bad idea.

Let's face it.  You love your company.  With the logo being your staple, why wouldn't it be BIG on your website?

The answer actually has two parts:  Your logo doesn't sell and visitors really don't care.

Now, let me explain.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mastermindshare.wordpress.com&amp;blog=3245173&amp;post=253&amp;subd=mastermindshare&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mastermindshare.wordpress.com/2009/09/22/why-make-my-logo-bigger-can-actually-hurt-you/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/4352a2bd7dc57b46cf6e2d18e1ca248d?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Paul Ferrier</media:title>
		</media:content>
	</item>
		<item>
		<title>Do friends really influence purchases in social networks?  The answer is&#8230;</title>
		<link>http://mastermindshare.wordpress.com/2009/09/16/do-friends-really-influence-purchases-in-social-networks-the-answer-is/</link>
		<comments>http://mastermindshare.wordpress.com/2009/09/16/do-friends-really-influence-purchases-in-social-networks-the-answer-is/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 16:58:42 +0000</pubDate>
		<dc:creator>Paul Ferrier</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[social networks]]></category>
		<category><![CDATA[web marketing]]></category>

		<guid isPermaLink="false">http://mastermindshare.com/?p=249</guid>
		<description><![CDATA[Harvard Business School recently published a working paper titled Do Friends Influence Purchases in a Social Network.

And I read it, of course.  So I'll save you some time and give you a simple overview on what they learned, and what I learned from them.

    * First, I had to get back to my Trigonometry and Calculus classes to get my head around all the equations they have in the document to define their findings.  Very interesting.  Very amazing.  Very intelligent.  And I am not pretending to really understand what all of it was.  Ha.
    * Second, the paper is a working paper, so a bit of duplicate content to get through.  Unless they were just trying to really drive the point home.  :)
    * Third, I found it odd that a paper from 2009 would use data mined in 2004.  Sure seems like behaviors could change over this 4+ year span.

Ok, so this is what I gained from it:<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mastermindshare.wordpress.com&amp;blog=3245173&amp;post=249&amp;subd=mastermindshare&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mastermindshare.wordpress.com/2009/09/16/do-friends-really-influence-purchases-in-social-networks-the-answer-is/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/4352a2bd7dc57b46cf6e2d18e1ca248d?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Paul Ferrier</media:title>
		</media:content>
	</item>
		<item>
		<title>Focus On Profitable, Targeted Traffic to Succeed Online</title>
		<link>http://mastermindshare.wordpress.com/2009/08/31/focus-on-profitable-targeted-traffic-to-succeed-online/</link>
		<comments>http://mastermindshare.wordpress.com/2009/08/31/focus-on-profitable-targeted-traffic-to-succeed-online/#comments</comments>
		<pubDate>Mon, 31 Aug 2009 22:11:06 +0000</pubDate>
		<dc:creator>Pete Brand</dc:creator>
				<category><![CDATA[B2C Internet Marketing]]></category>
		<category><![CDATA[B2B Internet Marketing]]></category>
		<category><![CDATA[Fraud]]></category>
		<category><![CDATA[Online Business]]></category>
		<category><![CDATA[pay-per-click advertising]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://mastermindshare.com/?p=245</guid>
		<description><![CDATA[It drives me nuts when I'm helping a client who trusted a, so called, "professional"  to help them with their optimization or pay-per-click campaign, and all they did was flush their money down the toilet.

I'd like to take a second to make an announcement to all those "professionals" out there who insist on preying on the naivity in the marketplace ...

STOP PRETENDING YOU KNOW WHAT YOU ARE DOING MORONS!!!!

Sorry for the harsh words and tone but I am tired of it.  The more of this garbage that happens in the marketplace, the more the industry I love gets muddied up.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mastermindshare.wordpress.com&amp;blog=3245173&amp;post=245&amp;subd=mastermindshare&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mastermindshare.wordpress.com/2009/08/31/focus-on-profitable-targeted-traffic-to-succeed-online/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
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			<media:title type="html">mindscapeweb</media:title>
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	</item>
		<item>
		<title>Why Should Your Prospects Choose You?  Show Them You Are Worthy!</title>
		<link>http://mastermindshare.wordpress.com/2009/08/24/why-should-your-prospects-choose-you-show-them-you-are-worthy/</link>
		<comments>http://mastermindshare.wordpress.com/2009/08/24/why-should-your-prospects-choose-you-show-them-you-are-worthy/#comments</comments>
		<pubDate>Mon, 24 Aug 2009 14:22:48 +0000</pubDate>
		<dc:creator>Pete Brand</dc:creator>
				<category><![CDATA[B2C Internet Marketing]]></category>
		<category><![CDATA[B2B Internet Marketing]]></category>
		<category><![CDATA[b2b website strategy]]></category>
		<category><![CDATA[Online Business]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[Web strategy]]></category>
		<category><![CDATA[Website Development]]></category>

		<guid isPermaLink="false">http://mastermindshare.com/?p=239</guid>
		<description><![CDATA[It's interesting to look at the process people go through when starting a new website ...

Once they decide they need a site they begin to plan what content they'd like to have on the site.

The majority of the companies decide they need a page that talks about them so they add an "About Us" page to their site.

Secondly they would like to talk about their products or services so they add a "Products" or "Services" page to their site.

The most important part to the new website is giving it's visitors the ability to contact them to do business or ask questions which is where the infamous "Contact Us" page comes from.

I could go on and on but I am guessing you've seen these types of pages on almost every website you've ever been to, so I won't bore you.  I am sure when you decided to get your first website online you had the intention of increasing your business and tapping into the "gold mine" the Internet makes available to us all.

Heck, this was my initial motivation as well and I'm sure this is no earth shattering revelation.

Well the problem with this process of developing a website is unfortunately absolutely wrong.  No, I'm not saying you won't make any sales or receive any phone calls by structuring your website this way.  I am just saying you are limiting the potential revenue by doing it and you could do MUCH better.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mastermindshare.wordpress.com&amp;blog=3245173&amp;post=239&amp;subd=mastermindshare&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mastermindshare.wordpress.com/2009/08/24/why-should-your-prospects-choose-you-show-them-you-are-worthy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">mindscapeweb</media:title>
		</media:content>
	</item>
		<item>
		<title>You May Think You Are Helping Others &#8230; But Find Out You Were The One Getting Helped!</title>
		<link>http://mastermindshare.wordpress.com/2009/07/03/you-may-think-you-are-helping-others-but-find-out-you-were-the-one-getting-helped/</link>
		<comments>http://mastermindshare.wordpress.com/2009/07/03/you-may-think-you-are-helping-others-but-find-out-you-were-the-one-getting-helped/#comments</comments>
		<pubDate>Fri, 03 Jul 2009 04:17:51 +0000</pubDate>
		<dc:creator>Pete Brand</dc:creator>
				<category><![CDATA[B2B Internet Marketing]]></category>
		<category><![CDATA[B2C Internet Marketing]]></category>
		<category><![CDATA[Online Business]]></category>
		<category><![CDATA[Website Development]]></category>
		<category><![CDATA[charity]]></category>
		<category><![CDATA[dominican republic]]></category>
		<category><![CDATA[helping others]]></category>
		<category><![CDATA[mission trip]]></category>
		<category><![CDATA[personal growth]]></category>
		<category><![CDATA[vision trust]]></category>

		<guid isPermaLink="false">http://mastermindshare.com/?p=234</guid>
		<description><![CDATA[Today was an amazing day down here in the Dominican Republic on many levels.  Although I leave tomorrow to come home, I am not returning alone.  I'll be bringing  memories of all the kids we had the opportunity to help and meet while we were down here home with me.

I've been feeling like I wanted to help others who were less fortunate than myself for the past six months or so.  I didn't know what I wanted to do, or how I could help, and then this opportunity arose.  I personally believe that everything happens for a reason and I immediately decided I wanted to go.

I purposefully decided to not draw any preconceived notions of what it was going to be like.  I've seen presentations from people who have attended mission trips in the past, so I had an idea of what it MIGHT be like, but I decided to just go and let the experience happen.  WOW am I glad I did.  I would have never guessed in a million years how powerful it would be!<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mastermindshare.wordpress.com&amp;blog=3245173&amp;post=234&amp;subd=mastermindshare&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mastermindshare.wordpress.com/2009/07/03/you-may-think-you-are-helping-others-but-find-out-you-were-the-one-getting-helped/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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